Trust yourself. You know a lot more than you think you do. And thousands of individuals and companies are ready to pay you handsomely to share your knowledge with them – by hiring you to consult with them at fees of $1,000 to $2,000 a day or more!
Dear Consultant (or Soon-to-be Consultant):
I know something about you – something you may not be aware of – that holds the key to greater freedom, security, enjoyment, and income than you ever imagined.
It's this: you have specialized knowledge of value to others ... knowledge that they will gladly pay you to share by hiring you as a consultant.
And if you've been thinking about going into consulting ... or you are already a consultant, but want to take your business to the next level ... then you've come to the right place.
My name is Bob Bly, and I have made millions of dollars in my little one-person consultant business – and become a multi-millionaire in the process.
Grab your share of the $100 billion
According to research from Harvard Business School, management consulting generates about $100 billion in annual revenues worldwide – and more than $50 billion from the U.S. alone.
The U.S. Department of Labor says that approximately 8.5 million Americans identify themselves as independent consultants, contractors, or freelancers.
Self-employed consultants charge anywhere from $100 to $350 an hour. Larger consulting firms charge $200 to $400 per hour.
Many people get into consulting by "accident" – and that's what happened to me.
In 1982, I held a junior management position as an advertising manager with an engineering firm – with a salary of $27,000 a year.
When my boss asked me to relocate, I quit.
Not that enamored of finding another job, I decided to try and make money as a freelance "advertising consultant" – advising manufacturers on their marketing, and writing their brochures and ad copy.
The first year was a little shaky, although by the end of the year, I had made $39,000 ... about $12,000 more than my salary.
But the next year, I did much better, making around $80,000.
My third year, I hit the $100,000 mark ... and my income has gone up steadily ever since: last year, my one-person consulting business earned $672,282.
And let me tell you: it's enormously fun!
Unlike my corporate job, where I had to do whatever my boss asked me to do – and handle a thousand niggling little administrative tasks – in my consulting practice, I get to work only on projects that interest me.
And as a consultant, I'm the "idea man." I come up with the creative solutions, but other people – the client's staff – has to handle the implementation ... and that's the part that always bored me to tears.
Best of all, today the opportunities for consultants are greater than ever. We live in an era of specialized knowledge – which only specialists have the time to keep up with in each field.
Thomas Edison once said, "We don't know one-millionth of one percent about anything." Your clients only have time to learn their business. When they need specialized skills and knowledge outside their field, they turn to consultants, like you.
Discover what it takes to start and run
your six-figure consulting business
All consultants really sell, aside from their time, is their specialized knowledge.
And everyone in our society – including YOU – has specialized knowledge that others will pay through the nose to get.
"You possess a lot more knowledge than you suspect," says prolific author Gary North. "The great mistake of most small business people is to imagine that their knowledge is widely dispersed. On the contrary, hardly anyone knows it."
Okay. Here's just a sampling of the incredibly powerful techniques for selling more of your knowledge and consulting services ... to more and bigger clients ... for larger fees that my new 3-volume Consulting Success Library can help you master.
Volume I: Getting Started
Volume I in the Consulting Success Library, Getting Started as an Independent Consultant, is a thick 157-page ebook that tells you everything you need to know to start or jump-start your consulting business this year. Including:
- Why NOW is the best time to become an independent consultant. Page 3.
- Get an extra hour of productive work done each day by eliminating unnecessary activities and time-wasters from your schedule. Page 146.
- Should your bill be for the exact same amount as your cost estimate? The answer may shock you. Page 103.
- Become twice as successful as other consultants with the 80/20 rule. Page 149.
- Market your consulting services by writing articles for trade magazines and web sites. Page 44.
- A sure-fire technique for maintaining peak energy throughout the work day. Page 151.
- Why not having the right papers and files at your fingertips can infuriate your consulting clients – or even cause them to fire you. Page 105.
- Helping the world cope with "information overload" ... and getting paid handsomely to do it. Page 5.
- Setting up an "early warning system" for finding and fixing client problems before they become serious. Page 110.
- 7 steps to writing a winning query letter. Page 49.
- The one thing you must never, ever do to a client when you are a professional consultant. Page 113.
- Making the transition from corporate employment to self-employment. Page 6.
- 10 most common reasons clients complain about their consultants – and how to avoid each. Page 116.
- Using pitch letters to get the media to write about you. Page 54.
- Your consulting service fails to deliver the results your client expects and you said he'd get. Now what? Page 118.
- The current U.S. credit crisis and how it's changing the marketplace for consulting services. Page 11.
- 8 ways to use articles as a marketing tool for generating more leads and clients. Page 57.
- 5 key profit centers for consultants ... and how to break into each. Page 12.
- Become an instant guru by writing and selling a book on your consulting specialty. Page 59.
- The 14 most common problems consultants face – and one good solution to each. Page 122.
- How to make $4,000 a day or more as freelance professional trainer. Page 13.
- What clients hate most when consultants present their bill for services rendered – and 3 ways to make sure it never happens. Page 126.
- Promote yourself as a consultant with public speaking, workshops, and seminars. Page 63.
- What to do when the client has a request or need that you can't handle. Page 129.
- 4 characteristics shared by today's most successful consultants. Page 16.
- Handling clients who are mooches, cheapskates, nitpickers, and hagglers. Page 133.
- 6 questions to ask before you agree to be the featured speaker at a professional or club meeting. Page 67.
- How to prevent a simple misunderstanding between you and your client escalating into the loss of an important account. Page 135.
- 23 questions to ask before you launch your consulting practice – and the right answer to each. Page 17.
- How to maximize your personal productivity and get more done in less time. Page 139.
- How to make sure every audience member at every one of your presentations asks for your business card. Page 76.
- 23 problems consulting clients might ask your help with – and how to get them to hire you to solve them. Page 20.
- 3 ways to avoid performing below the client's expectations. Page 80.
- Pinpointing the target market for your consulting services. Page 21.
- 7 ways groups can compensate you for your talks even if they don't have a budget to pay speakers. Page 67.
- How to select the right consulting specialty or niche. Page 23.
- 2 easy ways to deliver superior satisfaction to your consulting clients. Page 83.
- Why you should under-promise but over-deliver. Page 84.
- How to come up with a winning name for your new consulting practice. Page 28.
- How to give your clients more than they have any right to expect for the fee paid to you. Page 87.
- Save time and money when setting up your consulting office. Page 31.
- 3 types of to-do lists every consultant should keep close at hand and review frequently. Page 140.
- How to measure your customer's CSQ – Client Satisfaction Quotient. Page 88.
- Designing your consulting workspace for maximum productivity and comfort. Page 33.
- 16 ways to deliver knock-your-socks service and make your clients loyal for life. Page 90.
- 6 reasons why you should outsource your administrative work to independent subcontractors instead of doing it in house. Page 37.
- Why you need to be accessible to your consulting clients at all times. Page 92.
- 4 ways to prevent procrastination. Page 141.
- How to save money on office rent and equipment in a "virtual consulting practice." Page 39.
- A formula for effectively handling client complaints. Page 95.
- Building your professional network of vendors, contacts, and potential customers. Page 41.
- The magic of "random follow-up." Page 97.
- What type of corporate structure is best for independent consultants – sole proprietorship, partnership, LLC? Page 42.
- How to strengthen and cement your relationships with your consulting clients. Page 99.
- Make your consulting clients ecstatically happy by giving them free stuff. Page 101.
- 10 ways independent consultants can work better and faster. Page 143.
- And so much more....
Volume II: Marketing and Selling
In Volume II of the Consulting Success Library, Marketing and Selling Your Consultant Services (102 pages), you learn the secrets of successful self-promotion – ensuring that your phone is constantly ringing off the hook with new clients begging to hire you at outrageously high fees.
In Volume II, you will discover:
- How to generate more sales leads than you could ever hope to handle. Page 5.
- 10 tips on selling more of your consulting services to more prospects, more often. Page 74.
- What to do when a hot prospect doesn't get back to you despite repeated phone calls and e-mails to her. Page 57.
- Should you be eager to write proposals for potential consulting clients or avoid it at all cost? See page 77.
- 7 types of marketing materials consultants use to get more clients. Page 37.
- 4 ways to identify good potential clients for your consulting services. Page 7.
- A follow-up program that maximizes conversion of sales leads to paying clients. Page 39.
- Marketing your consulting services with free PR – even if you're not famous. Page 11.
- A sure-fire way to understand what your prospects want and desire from you. Not one businessperson in 100 does it well. Page 59.
- 7 most common mistakes made when pricing consulting services and how to avoid each. Page 79.
- What to do when the prospect says "Well get back to you" – and you think it's a brush-off. Page 42.
- What to do when the prospect says, "Your price is too high." Page 82.
- The single most powerful technique for selling consulting services ever devised. It's easy, because your prospect does most of the talking! Page 63.
- 17 qualifying questions to ask new prospects to determine whether they are likely to hire you for a consulting assignment. Page 43.
- How to avoid giving away the store – and eliminating the need for your services – in preliminary meetings with your prospects. Page 65.
- Creating the right messaging for your marketing campaigns. Page 13.
- Most common mistake beginning consultants make at sales meetings with potential clients and how to avoid it. Page 66.
- 7 powerful "sales closers" that get your contracts signed and your retainer checks sent quickly. Page 85.
- How frequently should you follow up with prospects after sending them your sales literature? Page 46.
- Use the "incremental closing" technique to get the prospect to give you a purchase order. Page 88.
- The quickest way to turn off a prospect or client. Page 67.
- Using direct mail to generate consulting inquiries from qualified prospects. Page 15.
- The one sales closing tactic a professional consultant should never, ever use. Page 91.
- Presenting service options to potential clients: how much choice is too much choice? Page 69.
- Why fast action is the key to increasing your consulting business. Page 94.
- Is sending brochures a waste of time or a sure-fire sales killer? Answer on page 48.
- The myth of "business to business" selling – and what really works instead. Page 70.
- 3 ways to get more comfortable with asking for the order. Page 98.
- Creating a quick and easy 5-point marketing plan for your consulting business. Page 18.
- 12 ways to make potential clients like you better. Page 71.
- What to do when the client tells you he is interviewing several other consultants in addition to you. Page 50.
- 5 ways to beat out competitors going after the same piece of consulting business that you are. Page 99.
- The #1 ingredient to tip the odds of getting an order in your favor in any selling situation. Page 72.
- 50 questions to ask yourself when planning a lead-generating marketing campaign. Page 21.
- How to handle the objection, "We looked over your stuff and we are not interested at this time." Page 51.
- Sales secrets of consultants who earn $200,000 a year or more. Page 73.
- 10 steps to writing a brochure for your consulting business that your prospects will actually read. Page 27.
- Strategies for getting unanswered phone calls returned by clients and prospects. Page 52.
- 17 things you really should know about every one of your prospects and clients. Page 55.
- And much, much more....
Volume III: Growing Your Consulting Practice
Volume III in the Consulting Success Library, Growing Your Consulting Practice (192 pages), shows you proven strategies for taking your new consulting business from zero to six or even seven figures in record time. Including:
- The 4 most common reasons why small businesses (including small consulting businesses) fail. Page 6.
- How to avoid getting into trouble with the IRS: tax tips for independent consultants. Plus: 15 legitimate deductions you can take. Starts on page 42.
- 28 early warning signs that a consulting client is going to be difficult to deal with. Page 7.
- Protect your family from financial disaster: what every self-employed professional needs to know about health, life, and disability insurance. Page 46.
- Handling clients who demand perfection in everything you as their vendor do for them. Page 11.
- Generating a six-figure "second income" by creating and selling information products. Also: 12 types of info products consultants can create quickly and easily. Starts on page 49.
- 15 legitimate tax deductions for
- What to do when your clients ask for turnaround with unreasonably short deadlines. Page 14.
- 8 ways to build your six-figure information marketing empire. Page 55.
- Why consultants should not offer money-back guarantees – and the type of satisfaction guarantee you should offer instead. Page 17.
- Classified advertising secrets to help you generate more leads and sales. Page 59.
- 14 popular seminar topics you can offer your clients as an independent corporate trainer. Page 66.
- Getting tight-lipped clients to open up and tell you what they really want. Page 19.
- Using the modular design approach to create profitable seminars, workshops, and training classes. Page 69.
- Over-controlling, arrogant, rude, or abusive consulting clients – and how to handle them. Page 21.
- Profits from the platform: 10 ways to make up to $5,000 an hour or more as a professional speaker. Page 72.
- How to work with clients who hire you for your expertise and then act as if they know more than you do. Page 26.
- 31 tips for becoming a successful independent trainer. Page 75.
- The one consulting client you can never succeed with. When he calls, run away as fast as you can! Page 29.
- What to do when you have more clients and projects than you can handle. Page 79.
- How to get rid of a major consulting client without suffering monetary loss. Page 30.
- Growing your consulting business from solo practitioner to consulting firm. Page 81.
- How much money can you realistically earn as an independent consultant? The answer may surprise you. Page 31.
- 4 questions you need to ask yourself to increase your value to your consulting clients. Page 83.
- Investing your consulting fees so that you become a self-made millionaire. Page 33.
- 155 consulting specialties. Which is the right one for you? Plus: 50 industries that routinely hire consultants. Starts on page 185.
- How to keep up to date with the latest developments in your field or consulting specialty. Page 84.
- The most important piece of financial advice for independent consultants I have ever heard. Following this one piece of advice made me financially independent. Page 38.
- How to add more billable time to every consulting day. Page 40.
- Plus: books ... periodicals ... directories ... software ... forms ... organizations ... conferences ... recommended vendors ... sample documents ... fee schedules ... agreements ... invoices ... collection letters ... marketing materials ... web sites ... code of ethics ... and many others. Starts on page 91.
Readers Praise The Consultant's Library
Here's what people are saying about earlier editions of The Consultant's Library....
"Required for both newcomers considering consulting and consultants interested in maximizing their income job satisfaction."
--Roger C. Parker, best-selling author
"It certainly delivers what it promises. I was struck not only by the number of new ideas gained, but by lessons learned that in my case need not have been learned the hard way had I had this program."
--Terry C. Smith, seminar leader/consultant
"If you want to add consulting to your quiver of profit arrows or upgrade your fees and services if you are already in the field, get this now. Tremendously valuable."
--Dotti Walters, publisher, Sharing Ideas
"Full of excellent examples and information. I don't think you will be disappointed. Excellent for someone starting out and someone who needs what Bly calls a ‘jump start.'"
"It really does take you step by step through all the different business development considerations inherent in a consulting business and offers some excellent advice for getting started. Four stars."
--Name withheld by request
"I am still making money from your advice in the consultant book I bought. Two of the tips have born ongoing income - a contracting position that often earns me as much in two hours than my full day job, and my revenue from teaching has tripled by changing the language of my proposals."
Order now and get Volume I FREE!
Each ebook in The Consultant's Success Library retails for $39 each – or $117 for the full 3-volume set – giving you a comprehensive "how to succeed as an independent consultant" library of over 450 pages.
But order all 3 volumes today, and the complete Consultant's Success Library is yours for only $49 (a savings of $68) ... more than half off ... it's like getting Volume I (and most of Volume II!) absolutely FREE!
Guaranteed to boost your consulting income -- or your money back!
It doesn't matter what type of consulting services you are selling – professional, creative, trade, or technical ... or what your profession is.
Whether you are a human resources consultant ... safety expert ... digital prepress technician ... software engineer ... copywriter ... trainer ... attorney ... management consultant ... Web site designer ... photographer ... life coach ... professional speaker ... programmer ... IT consultant ... wedding planner ... architect ... interior decorator ... consulting geologist ... engineer ... metallurgist ... gemologist ... or whatever.
I am so confident that our 3-volume Consulting Success Library can help you start and run a successful consulting business earning $100,000 a year or more that I stand behind it with my unconditional money-back guarantee of satisfaction:
If you are not 100% convinced that the Consulting Success Library can help increase your income by at least 100 times the purchase price ...
Or you are not fully satisfied for any other reason ... or for no reason at all ... just let me know within 90 days for a full and prompt refund.
Whatever you decide, Volume I is yours to keep FREE – my way of saying "thanks" for giving The Consultant's Library a fair try.
That way, you risk nothing.
So what are you waiting for?
To examine the 3-volume Consultant's Library for 90 days risk-free, just click below now:
P.S. Order today and get a FREE 54-page Bonus Report, Get a Jump on the Competition: the Best of Bob Bly's Early to Rise Columns (list price: $29).
In it, you'll learn:
- What David Oreck can teach Mickey D's about selling more hamburgers – page 16.
- 3 easy ways to make your e-mail marketing messages make more money – page 45.
- The most common online marketing mistake and how to avoid it – page 3.
- What words in copy sell best – page 19.
- Increasing marketing results with the "next in line" principle – page 48.
- How to avoid total Internet marketing disaster – page 39.
- A little-known invoicing secret that can preserve customer goodwill – page 42.
- And more....
To order Consultant's Library ... and get your FREE Bonus Report ... click below now:
McGraw-Hill calls Bob Bly "America's top copywriter," and he was AWAI's 2007 Copywriter of the Year. With more than a quarter century of experience as a copywriter and marketing consultant, Bob Bly has written copy for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.
Bob is the author of more than 70 books including The Complete Idiot's Guide to Direct Marketing (Alpha) and The Copywriter's Handbook (Henry Holt). His articles have appeared in such publications as Amtrak Express, Cosmopolitan, DM News, New Jersey Monthly, and Writer's Digest. He writes regular columns for Target Marketing, The Writer, and Early to Rise.
about Bob Bly
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
"Perhaps the most famous copywriter of all."
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League
"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International
"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response—a very big thank you for your help on that project."
--Tiffan Yamen, American Media
"The direct mail package looks great! Thanks!"
--Tammy Ray, Marketing Director, McGraw-Hill Book Clubs
"You sure write powerful copy!"
--Fred Weiss, Studebaker-Worthington Leasing Corp.
--Murray Raphel, Raphel Marketing
--Markus Allen, Publisher
"There is no greater authority on business-to-business direct response copywriting than Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
"Perhaps the most famous copywriter of them all."
"[A] freelance writing dynamo...."
"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
--Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and e-mail copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader
"Bob Bly is a world-class copywriter."
"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"
"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich
"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN
"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat
"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT
"Having read two of your books, Secrets Of... and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL
"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
"I read Write More, Sell More a few years ago and loved it."
"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR
"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY
"Thanks a million for my life!!!"
"Your books The Copywriter's Handbook and Secrets of A Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
"Well, Bob did it again, just as I had hoped. He delivered a superb lecture this morning. Some arrived late, but no one left, no one lost interest, and most stayed afterward to pester him with questions. It was a rousing success."
--Barbara Armentrout, DMAW